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RU / EN
RU / EN

Eera

Italian designers Chiara Capitani and Romy Blanga are the creative directors of the fine contemporary jewel brand Eéra. From it-girls to popular singers like Dua Lipa, their young signature label is incredibly loved by the industry. Starting with an iconic piece found in a Tokyo vintage store, the two designers have created a bold and contemporary aesthetic from their first presentation during Milan Fashion Week back in 2019.

  • Country: Italy
  • Brand business card: Colorful mono carabiners

Brand designer

Chiara Capitani and Romy Blanga

EÉRA was born after founders Chiara Capitani and Romy Blanga came across a vintage snap hook at a market in Tokyo - the pair imagined how jewelry could be personalized if it worked the same way. The collections are expertly made in Italy by master goldsmiths and can be customized to reflect your own personal style. Combining a palette of fluo colors with such a statement design, mixing '90s style with classic, their scenario has conquered such a vast, incredible audience in quite a short period of time. After the creation of the first Eéra concept store in Ibiza last July, the entrepreneurs are now focused on amplifying and experimenting with research and authentic creative paths. "Surely art is a main inspiration to us, as young people and streetwear. We are women from the '90s. Future needs authentic brands and young people. To us, it is the proper time for young people to have their voice."

Jewelry production

The DNA of brand

Our DNA is basically represented by color and shapes; iconic shapes of the common scenario. For example, the "carabiner" is combined with precious stones and fluo colors with laminated galvanic. Color is usually used with bijoux but not actually with luxury materials like gold. This has been an experiment that are expertly made in Italy by master goldsmiths. Each sculptural piece represents the strength of today’s women and is meticulously made using nothing but precious metals and stones.

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